Letter mark monogram logo identity design branding colours

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Created at 07/14/2020 20:45

The palette consists of Light, Dark, Semi dark colors. Accent colors #fbac06 and #141c44. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #141C44 (darkest) to #F4D190 (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (2 warm, 2 cool).

HEX codes (sorted): #141C44, #383A56, #747588, #BCBEC6, #F4D190, #FBAC06

Palette Letter mark monogram logo identity design branding colours combines 6 color codes:

HEX: #fbac06, RGB: (251, 172, 6); HEX: #f4d190, RGB: (244, 209, 144); HEX: #141c44, RGB: (20, 28, 68)

HEX: #747588, RGB: (116, 117, 136); HEX: #bcbec6, RGB: (188, 190, 198); HEX: #383a56, RGB: (56, 58, 86)

Simplified version of palette colors

Tint of Orange, Shade of Navajo White, Shade of Midnight Blue, Shade of Slate Gray, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Letter mark monogram logo identity design branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fbac06	#fbac06	RGB(251, 172, 6)	—	—
#f4d190	#f4d190	RGB(244, 209, 144)	—	—
#141c44	#141c44	RGB(20, 28, 68)	—	—
#747588	#747588	RGB(116, 117, 136)	—	—
#bcbec6	#bcbec6	RGB(188, 190, 198)	—	—
#383a56	#383a56	RGB(56, 58, 86)	—	—

4 color pairs have low contrast and need improvement which may impact readability.