Branding fish orca logo palette

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Created at 07/14/2020 20:49

The palette consists of Light, Semi dark colors. Accent colors #3e3e46 and Gray50 #7f7f7f. Palette has Neutral colors temperature.

By lightness, this palette runs from #3E3E46 (darkest) to #B8B8C0 (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

Most swatches are near-neutral or very low-chroma, so hue relationships are subtle.

Most swatches read as neutral in color temperature (6 of 6).

HEX codes (sorted): #3E3E46, #444444, #787886, #7F7F7F, #B4B4BC, #B8B8C0

Palette Branding fish orca logo palette combines 6 color codes:

HEX: #787886, RGB: (120, 120, 134); HEX: #b8b8c0, RGB: (184, 184, 192); HEX: #3e3e46, RGB: (62, 62, 70)

HEX: #7f7f7f, RGB: (127, 127, 127); HEX: #b4b4bc, RGB: (180, 180, 188); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Shade of Slate Gray, Shade of Silver, Shade of Dim Gray, Shade of Grey, Shade of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Branding fish orca logo palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#787886	#787886	RGB(120, 120, 134)	—	—
#b8b8c0	#b8b8c0	RGB(184, 184, 192)	—	—
#3e3e46	#3e3e46	RGB(62, 62, 70)	—	—
#7f7f7f	#7f7f7f	RGB(127, 127, 127)	—	Gray50
#b4b4bc	#b4b4bc	RGB(180, 180, 188)	—	—
#444444	#444444	RGB(68, 68, 68)	—	Goshawk Grey

4 color pairs have low contrast and need improvement which may impact readability.