Created at 10/10/2019 17:36

Fintech brandbook guidebook palette

The palette consists of Semi dark, Light, Dark colors. Accent colors #ecebfc and #2f341f. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #2F341F (darkest) to #ECEBFC (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #2F341F, #52818B, #5B3D8D, #7B4DBF, #C2C19E, #ECEBFC

Palette Fintech brandbook guidebook palette has combination of 6 codes colors:

HEX: #7b4dbf, RGB: (123, 77, 191); HEX: #ecebfc, RGB: (236, 235, 252); HEX: #5b3d8d, RGB: (91, 61, 141)

HEX: #52818b, RGB: (82, 129, 139); HEX: #c2c19e, RGB: (194, 193, 158); HEX: #2f341f, RGB: (47, 52, 31)

Simplified version of palette colors

Tint of slateblue, Shade of lavender, Shade of darkslateblue, Shade of Teal, Shade of darkkhaki, Tint of darkslategrey

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Fintech brandbook guidebook palette color codes HEX, RGB information in table

5 color pairs have low contrast and need improvement which may impact readability.