Fintech brandbook guidebook palette

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Created at 10/10/2019 17:36

The palette consists of Semi dark, Light, Dark colors. Accent colors #ecebfc and #2f341f. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #2F341F (darkest) to #ECEBFC (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #2F341F, #52818B, #5B3D8D, #7B4DBF, #C2C19E, #ECEBFC

Palette Fintech brandbook guidebook palette combines 6 color codes:

HEX: #7b4dbf, RGB: (123, 77, 191); HEX: #ecebfc, RGB: (236, 235, 252); HEX: #5b3d8d, RGB: (91, 61, 141)

HEX: #52818b, RGB: (82, 129, 139); HEX: #c2c19e, RGB: (194, 193, 158); HEX: #2f341f, RGB: (47, 52, 31)

Simplified version of palette colors

Shade of Slate Blue, Tint of Lavender, Tint of Dark Slate Blue, Tint of Teal, Tint of Dark Khaki, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Fintech brandbook guidebook palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7b4dbf	#7b4dbf	RGB(123, 77, 191)	—	—
#ecebfc	#ecebfc	RGB(236, 235, 252)	—	—
#5b3d8d	#5b3d8d	RGB(91, 61, 141)	—	—
#52818b	#52818b	RGB(82, 129, 139)	—	—
#c2c19e	#c2c19e	RGB(194, 193, 158)	—	—
#2f341f	#2f341f	RGB(47, 52, 31)	—	—

5 color pairs have low contrast and need improvement which may impact readability.