Packaging design lucky strike branding palette

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Created at 07/15/2020 21:46

The palette consists of Light, Semi dark colors. Accent colors #bcf394 and #823d14. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #344E4F (darkest) to #BCF394 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #344E4F, #7A9C62, #823D14, #BCBCB8, #BCF394, #C76C35

Palette Packaging design lucky strike branding palette combines 6 color codes:

HEX: #c76c35, RGB: (199, 108, 53); HEX: #bcf394, RGB: (188, 243, 148); HEX: #823d14, RGB: (130, 61, 20)

HEX: #7a9c62, RGB: (122, 156, 98); HEX: #bcbcb8, RGB: (188, 188, 184); HEX: #344e4f, RGB: (52, 78, 79)

Simplified version of palette colors

Tint of Chocolate, Tint of Pale Green, Shade of Saddle Brown, Shade of Dark Sea Green, Shade of Silver, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Packaging design lucky strike branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c76c35	#c76c35	RGB(199, 108, 53)	—	—
#bcf394	#bcf394	RGB(188, 243, 148)	—	—
#823d14	#823d14	RGB(130, 61, 20)	—	—
#7a9c62	#7a9c62	RGB(122, 156, 98)	—	—
#bcbcb8	#bcbcb8	RGB(188, 188, 184)	—	—
#344e4f	#344e4f	RGB(52, 78, 79)	—	—

5 color pairs have low contrast and need improvement which may impact readability.