Minimalism packaging brand identity graphicdesign palette

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Created at 07/15/2020 22:15

The palette consists of Semi dark, Light colors. Accent colors #8b346c and #5d264b. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #5D264B (darkest) to #D4A1B9 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 36% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 12°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #5D264B, #72315D, #8B346C, #9F6486, #CCA4BC, #D4A1B9

Palette Minimalism packaging brand identity graphicdesign palette combines 6 color codes:

HEX: #8b346c, RGB: (139, 52, 108); HEX: #d4a1b9, RGB: (212, 161, 185); HEX: #5d264b, RGB: (93, 38, 75)

HEX: #9f6486, RGB: (159, 100, 134); HEX: #cca4bc, RGB: (204, 164, 188); HEX: #72315d, RGB: (114, 49, 93)

Simplified version of palette colors

Tint of Purple, Shade of Thistle, Tint of Purple, Shade of Pale Violet Red, Shade of Thistle, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Minimalism packaging brand identity graphicdesign palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#8b346c	#8b346c	RGB(139, 52, 108)	—	—
#d4a1b9	#d4a1b9	RGB(212, 161, 185)	—	—
#5d264b	#5d264b	RGB(93, 38, 75)	—	—
#9f6486	#9f6486	RGB(159, 100, 134)	—	—
#cca4bc	#cca4bc	RGB(204, 164, 188)	—	—
#72315d	#72315d	RGB(114, 49, 93)	—	—

5 color pairs have low contrast and need improvement which may impact readability.