Sans serif lockup brand extension colors

0.24k

Created at 10/11/2019 05:56

The palette consists of Light, Semi dark, Dark colors. Accent colors #c7a470 and #5f4725. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #DDCCB4 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 34% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 5°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #0C0C0C, #5F4725, #C4AC7C, #C7A470, #D9C59F, #DDCCB4

Palette Sans serif lockup brand extension colors combines 6 color codes:

HEX: #c7a470, RGB: (199, 164, 112); HEX: #d9c59f, RGB: (217, 197, 159); HEX: #5f4725, RGB: (95, 71, 37)

HEX: #c4ac7c, RGB: (196, 172, 124); HEX: #ddccb4, RGB: (221, 204, 180); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Shade of Tan, Tint of Tan, Shade of Saddle Brown, Shade of Tan, Shade of Bisque, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Sans serif lockup brand extension colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c7a470	#c7a470	RGB(199, 164, 112)	—	—
#d9c59f	#d9c59f	RGB(217, 197, 159)	—	—
#5f4725	#5f4725	RGB(95, 71, 37)	—	—
#c4ac7c	#c4ac7c	RGB(196, 172, 124)	—	—
#ddccb4	#ddccb4	RGB(221, 204, 180)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

6 color pairs have low contrast and need improvement which may impact readability.