Logo black brand elements identitydesign palette

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Created at 07/19/2020 08:52

The palette consists of Light, Semi dark colors. Accent colors #cea32e and #9c6c19. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #3E3724 (darkest) to #D4D3D0 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 6°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #3E3724, #78715E, #9C6C19, #CEA32E, #D4D3D0, #E6D092

Palette Logo black brand elements identitydesign palette combines 6 color codes:

HEX: #cea32e, RGB: (206, 163, 46); HEX: #e6d092, RGB: (230, 208, 146); HEX: #9c6c19, RGB: (156, 108, 25)

HEX: #78715e, RGB: (120, 113, 94); HEX: #d4d3d0, RGB: (212, 211, 208); HEX: #3e3724, RGB: (62, 55, 36)

Simplified version of palette colors

Shade of Goldenrod, Shade of Wheat, Shade of Dark Goldenrod, Tint of Dim Gray, Shade of Light Gray, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Logo black brand elements identitydesign palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cea32e	#cea32e	RGB(206, 163, 46)	—	—
#e6d092	#e6d092	RGB(230, 208, 146)	—	—
#9c6c19	#9c6c19	RGB(156, 108, 25)	—	—
#78715e	#78715e	RGB(120, 113, 94)	—	—
#d4d3d0	#d4d3d0	RGB(212, 211, 208)	—	—
#3e3724	#3e3724	RGB(62, 55, 36)	—	—

5 color pairs have low contrast and need improvement which may impact readability.