Typo labeldesign brand identity

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Created at 10/11/2019 06:21

The palette consists of Light, Semi dark colors. Accent colors #9bcce4 and #6c4c2c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #3A332C (darkest) to #9BCCE4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #3A332C, #6C4C2C, #9BCCE4, #9C8159, #A3C5CC, #B58F5B

Palette Typo labeldesign brand identity combines 6 color codes:

HEX: #b58f5b, RGB: (181, 143, 91); HEX: #9bcce4, RGB: (155, 204, 228); HEX: #6c4c2c, RGB: (108, 76, 44)

HEX: #9c8159, RGB: (156, 129, 89); HEX: #a3c5cc, RGB: (163, 197, 204); HEX: #3a332c, RGB: (58, 51, 44)

Simplified version of palette colors

Tint of Peru, Tint of Sky Blue, Shade of Saddle Brown, Shade of Peru, Shade of Light Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Typo labeldesign brand identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b58f5b	#b58f5b	RGB(181, 143, 91)	—	—
#9bcce4	#9bcce4	RGB(155, 204, 228)	—	—
#6c4c2c	#6c4c2c	RGB(108, 76, 44)	—	—
#9c8159	#9c8159	RGB(156, 129, 89)	—	—
#a3c5cc	#a3c5cc	RGB(163, 197, 204)	—	—
#3a332c	#3a332c	RGB(58, 51, 44)	—	—

5 color pairs have low contrast and need improvement which may impact readability.