Literal brand identity mature logo logotype hex colors

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Created at 07/19/2020 14:55

The palette consists of Light, Semi dark colors. Accent colors #fc048c and #04b29c. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #424242 (darkest) to #FAA4D9 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (2 warm, 2 cool).

HEX codes (sorted): #04B29C, #424242, #7C7C7C, #9DB4C1, #FAA4D9, #FC048C

Palette Literal brand identity mature logo logotype hex colors combines 6 color codes:

HEX: #fc048c, RGB: (252, 4, 140); HEX: #faa4d9, RGB: (250, 164, 217); HEX: #04b29c, RGB: (4, 178, 156)

HEX: #7c7c7c, RGB: (124, 124, 124); HEX: #9db4c1, RGB: (157, 180, 193); HEX: #424242, RGB: (66, 66, 66)

Simplified version of palette colors

Shade of Deep Pink, Tint of Plum, Shade of Light Sea Green, Shade of Grey, Shade of Light Steel Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Literal brand identity mature logo logotype hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc048c	#fc048c	RGB(252, 4, 140)	—	—
#faa4d9	#faa4d9	RGB(250, 164, 217)	—	—
#04b29c	#04b29c	RGB(4, 178, 156)	—	—
#7c7c7c	#7c7c7c	RGB(124, 124, 124)	—	—
#9db4c1	#9db4c1	RGB(157, 180, 193)	—	—
#424242	#424242	RGB(66, 66, 66)	—	Black Panther

8 color pairs have low contrast and need improvement which may impact readability.