Camera app logo branding colors

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Created at 07/21/2020 18:33

The palette consists of Light, Semi dark colors. Accent colors #7b7e83 and #404144. Palette has Neutral colors temperature.

By lightness, this palette runs from #404144 (darkest) to #CBCCCE (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 100% of colors are muted.

Most swatches are near-neutral or very low-chroma, so hue relationships are subtle.

Most swatches read as neutral in color temperature (6 of 6).

HEX codes (sorted): #404144, #4A4B4E, #7B7E83, #BABCBE, #CBCCCE

Palette Camera app logo branding colors combines 6 color codes:

HEX: #7b7e83, RGB: (123, 126, 131); HEX: #babcbe, RGB: (186, 188, 190); HEX: #404144, RGB: (64, 65, 68)

HEX: #4a4b4e, RGB: (74, 75, 78); HEX: #cbccce, RGB: (203, 204, 206); HEX: #4a4b4e, RGB: (74, 75, 78)

Simplified version of palette colors

Shade of Grey, Shade of Silver, Shade of Dark Slate Gray, Shade of Dim Gray, Shade of Light Gray, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Camera app logo branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7b7e83	#7b7e83	RGB(123, 126, 131)	—	—
#babcbe	#babcbe	RGB(186, 188, 190)	—	—
#404144	#404144	RGB(64, 65, 68)	—	—
#4a4b4e	#4a4b4e	RGB(74, 75, 78)	—	—
#cbccce	#cbccce	RGB(203, 204, 206)	—	—
#4a4b4e	#4a4b4e	RGB(74, 75, 78)	—	—

4 color pairs have low contrast and need improvement which may impact readability.