Created at 07/21/2020 18:34
  0.18k

Branding colors palette

  • #c63634
  • #cfa457
  • #28495f
  • #578696
  • #cce4dc
  • #243846
The palette consists of Semi dark, Light colors. Accent colors #c63634 and #28495f. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #243846 (darkest) to #CCE4DC (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #243846, #28495F, #578696, #C63634, #CCE4DC, #CFA457

Palette Branding colors palette has combination of 6 codes colors:
HEX: #c63634, RGB: (198, 54, 52); HEX: #cfa457, RGB: (207, 164, 87); HEX: #28495f, RGB: (40, 73, 95)
HEX: #578696, RGB: (87, 134, 150); HEX: #cce4dc, RGB: (204, 228, 220); HEX: #243846, RGB: (36, 56, 70)
Simplified version of palette colors
Shade of crimson, Shade of goldenrod, Tint of darkslategrey, Tint of slategrey, Tint of lightcyan, Shade of midnightblue
Color scheme was created by colorswall

Colors codes in palette

Branding colors palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#c63634 #c63634 RGB(198, 54, 52)
#cfa457 #cfa457 RGB(207, 164, 87)
#28495f #28495f RGB(40, 73, 95)
#578696 #578696 RGB(87, 134, 150)
#cce4dc #cce4dc RGB(204, 228, 220)
#243846 #243846 RGB(36, 56, 70)

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#c63634
#28495f
1.8
#c63634
#578696
1.32
#cfa457
#578696
1.73
#cfa457
#cce4dc
1.72
#28495f
#243846
1.27

Image palette Branding colors palette png