Branding colors palette

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Created at 07/21/2020 18:34

The palette consists of Semi dark, Light colors. Accent colors #c63634 and #28495f. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #243846 (darkest) to #CCE4DC (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #243846, #28495F, #578696, #C63634, #CCE4DC, #CFA457

Palette Branding colors palette combines 6 color codes:

HEX: #c63634, RGB: (198, 54, 52); HEX: #cfa457, RGB: (207, 164, 87); HEX: #28495f, RGB: (40, 73, 95)

HEX: #578696, RGB: (87, 134, 150); HEX: #cce4dc, RGB: (204, 228, 220); HEX: #243846, RGB: (36, 56, 70)

Simplified version of palette colors

Tint of Crimson, Tint of Goldenrod, Shade of Dark Slate Gray, Shade of Slate Gray, Shade of Light Cyan, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c63634	#c63634	RGB(198, 54, 52)	—	—
#cfa457	#cfa457	RGB(207, 164, 87)	—	—
#28495f	#28495f	RGB(40, 73, 95)	—	—
#578696	#578696	RGB(87, 134, 150)	—	—
#cce4dc	#cce4dc	RGB(204, 228, 220)	—	—
#243846	#243846	RGB(36, 56, 70)	—	—

5 color pairs have low contrast and need improvement which may impact readability.