Logo design logotype illustration branding palette

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Created at 07/22/2020 20:58

The palette consists of Light, Semi dark colors. Accent colors #f0ae98 and #2d6459. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #662620 (darkest) to #AAD8CF (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #2D6459, #662620, #956464, #AAD8CF, #B95A51, #F0AE98

Palette Logo design logotype illustration branding palette combines 6 color codes:

HEX: #b95a51, RGB: (185, 90, 81); HEX: #f0ae98, RGB: (240, 174, 152); HEX: #662620, RGB: (102, 38, 32)

HEX: #956464, RGB: (149, 100, 100); HEX: #aad8cf, RGB: (170, 216, 207); HEX: #2d6459, RGB: (45, 100, 89)

Simplified version of palette colors

Shade of Indian Red, Tint of Dark Salmon, Tint of Maroon, Shade of Indian Red, Shade of Pale Turquoise, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Logo design logotype illustration branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b95a51	#b95a51	RGB(185, 90, 81)	—	—
#f0ae98	#f0ae98	RGB(240, 174, 152)	—	—
#662620	#662620	RGB(102, 38, 32)	—	—
#956464	#956464	RGB(149, 100, 100)	—	—
#aad8cf	#aad8cf	RGB(170, 216, 207)	—	—
#2d6459	#2d6459	RGB(45, 100, 89)	—	—

5 color pairs have low contrast and need improvement which may impact readability.