Created at 07/23/2020 22:18
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Typography visual idenitiy modules strategy

  • #135bfa
  • #89d6fa
  • #0422b6
  • #7b7c9d
  • #dbcfb8
  • #141c24
The palette consists of Semi dark, Light, Dark colors. Accent colors #135bfa and #dbcfb8. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #141C24 (darkest) to #DBCFB8 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #0422B6, #135BFA, #141C24, #7B7C9D, #89D6FA, #DBCFB8

Palette Typography visual idenitiy modules strategy has combination of 6 codes colors:
HEX: #135bfa, RGB: (19, 91, 250); HEX: #89d6fa, RGB: (137, 214, 250); HEX: #0422b6, RGB: (4, 34, 182)
HEX: #7b7c9d, RGB: (123, 124, 157); HEX: #dbcfb8, RGB: (219, 207, 184); HEX: #141c24, RGB: (20, 28, 36)
Simplified version of palette colors
Tint of royalblue, Shade of skyblue, Shade of mediumblue, Shade of slategrey, Tint of antiquewhite, Shade of Black
Color scheme was created by colorswall

Colors codes in palette

Typography visual idenitiy modules strategy color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#135bfa #135bfa RGB(19, 91, 250)
#89d6fa #89d6fa RGB(137, 214, 250)
#0422b6 #0422b6 RGB(4, 34, 182)
#7b7c9d #7b7c9d RGB(123, 124, 157)
#dbcfb8 #dbcfb8 RGB(219, 207, 184)
#141c24 #141c24 RGB(20, 28, 36)

Color Palette Contrast

3 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#135bfa
#7b7c9d
1.33
#89d6fa
#dbcfb8
1.04
#0422b6
#141c24
1.56

Image palette Typography visual idenitiy modules strategy png