Logo mark symbol design branding and identity hex colors

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Created at 07/25/2020 07:41

The palette consists of Semi dark, Light, Dark colors. Accent colors #642c74 and #3c044c. Palette has Cool colors temperature.

By lightness, this palette runs from #3C044C (darkest) to #C4B4CA (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 5°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #3C044C, #642C74, #6C3C78, #886291, #C4B4CA, #CD9EDA

Palette Logo mark symbol design branding and identity hex colors combines 6 color codes:

HEX: #642c74, RGB: (100, 44, 116); HEX: #cd9eda, RGB: (205, 158, 218); HEX: #3c044c, RGB: (60, 4, 76)

HEX: #886291, RGB: (136, 98, 145); HEX: #c4b4ca, RGB: (196, 180, 202); HEX: #6c3c78, RGB: (108, 60, 120)

Simplified version of palette colors

Tint of Purple, Shade of Plum, Shade of Indigo, Shade of Medium Orchid, Shade of Thistle, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Logo mark symbol design branding and identity hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#642c74	#642c74	RGB(100, 44, 116)	—	—
#cd9eda	#cd9eda	RGB(205, 158, 218)	—	—
#3c044c	#3c044c	RGB(60, 4, 76)	—	—
#886291	#886291	RGB(136, 98, 145)	—	—
#c4b4ca	#c4b4ca	RGB(196, 180, 202)	—	—
#6c3c78	#6c3c78	RGB(108, 60, 120)	—	—

6 color pairs have low contrast and need improvement which may impact readability.