Mark hug logo h branding colors

0.22k

Created at 07/25/2020 12:40

The palette consists of Light, Dark, Semi dark colors. Accent colors #54dcfb and #fc649c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #0E1859 (darkest) to #54DCFB (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0E1859, #142384, #54DCFB, #6C64A4, #B7C0C5, #FC649C

Palette Mark hug logo h branding colors combines 6 color codes:

HEX: #54dcfb, RGB: (84, 220, 251); HEX: #fc649c, RGB: (252, 100, 156); HEX: #0e1859, RGB: (14, 24, 89)

HEX: #6c64a4, RGB: (108, 100, 164); HEX: #b7c0c5, RGB: (183, 192, 197); HEX: #142384, RGB: (20, 35, 132)

Simplified version of palette colors

Shade of skyblue, Shade of hotpink, Shade of midnightblue, Tint of slateblue, Shade of Silver, Tint of midnightblue

Color scheme was created by colorswall

Color codes in palette

Mark hug logo h branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#54dcfb	#54dcfb	RGB(84, 220, 251)	—	—
#fc649c	#fc649c	RGB(252, 100, 156)	—	—
#0e1859	#0e1859	RGB(14, 24, 89)	—	—
#6c64a4	#6c64a4	RGB(108, 100, 164)	—	—
#b7c0c5	#b7c0c5	RGB(183, 192, 197)	—	—
#142384	#142384	RGB(20, 35, 132)	—	—

5 color pairs have low contrast and need improvement which may impact readability.