Illustration typography negativespace branding palette

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Created at 07/26/2020 12:44

The palette consists of Dark, Light, Semi dark colors. Accent colors #6404a1 and #3c0484. Palette has Cool colors temperature.

By lightness, this palette runs from #3C0484 (darkest) to #D9C9E5 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 56% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 13°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #3C0484, #503167, #6404A1, #6945A0, #854EAB, #D9C9E5

Palette Illustration typography negativespace branding palette combines 6 color codes:

HEX: #6404a1, RGB: (100, 4, 161); HEX: #d9c9e5, RGB: (217, 201, 229); HEX: #3c0484, RGB: (60, 4, 132)

HEX: #854eab, RGB: (133, 78, 171); HEX: #503167, RGB: (80, 49, 103); HEX: #6945a0, RGB: (105, 69, 160)

Simplified version of palette colors

Tint of Indigo, Tint of Thistle, Shade of Indigo, Tint of Dark Orchid, Shade of Dark Slate Blue, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Illustration typography negativespace branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#6404a1	#6404a1	RGB(100, 4, 161)	—	—
#d9c9e5	#d9c9e5	RGB(217, 201, 229)	—	—
#3c0484	#3c0484	RGB(60, 4, 132)	—	—
#854eab	#854eab	RGB(133, 78, 171)	—	—
#503167	#503167	RGB(80, 49, 103)	—	—
#6945a0	#6945a0	RGB(105, 69, 160)	—	—

9 color pairs have low contrast and need improvement which may impact readability.