Illustration logo design branding

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Created at 07/26/2020 12:55

The palette consists of Light, Semi dark colors. Accent colors #b846b6 and #682867. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #682867 (darkest) to #C8B4C0 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 33% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 32°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #682867, #743C7C, #94748C, #B846B6, #C8B4C0, #DA9FD9

Palette Illustration logo design branding combines 6 color codes:

HEX: #b846b6, RGB: (184, 70, 182); HEX: #da9fd9, RGB: (218, 159, 217); HEX: #682867, RGB: (104, 40, 103)

HEX: #94748c, RGB: (148, 116, 140); HEX: #c8b4c0, RGB: (200, 180, 192); HEX: #743c7c, RGB: (116, 60, 124)

Simplified version of palette colors

Shade of Medium Orchid, Shade of Plum, Tint of Purple, Shade of Rosy Brown, Shade of Thistle, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Illustration logo design branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b846b6	#b846b6	RGB(184, 70, 182)	—	—
#da9fd9	#da9fd9	RGB(218, 159, 217)	—	—
#682867	#682867	RGB(104, 40, 103)	—	—
#94748c	#94748c	RGB(148, 116, 140)	—	—
#c8b4c0	#c8b4c0	RGB(200, 180, 192)	—	—
#743c7c	#743c7c	RGB(116, 60, 124)	—	—

6 color pairs have low contrast and need improvement which may impact readability.