Business logo w z branding design palette

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Created at 07/26/2020 14:16

The palette consists of Semi dark, Light, Dark colors. Accent colors #dc0c8c and #f8b98c. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #562350 (darkest) to #F8B98C (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 78°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #562350, #6C2C65, #926A89, #B4ACBC, #DC0C8C, #F8B98C

Palette Business logo w z branding design palette combines 6 color codes:

HEX: #dc0c8c, RGB: (220, 12, 140); HEX: #f8b98c, RGB: (248, 185, 140); HEX: #562350, RGB: (86, 35, 80)

HEX: #926a89, RGB: (146, 106, 137); HEX: #b4acbc, RGB: (180, 172, 188); HEX: #6c2c65, RGB: (108, 44, 101)

Simplified version of palette colors

Tint of Medium Violet Red, Tint of Sandy Brown, Tint of Purple, Shade of Pale Violet Red, Shade of Thistle, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Business logo w z branding design palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#dc0c8c	#dc0c8c	RGB(220, 12, 140)	—	—
#f8b98c	#f8b98c	RGB(248, 185, 140)	—	—
#562350	#562350	RGB(86, 35, 80)	—	—
#926a89	#926a89	RGB(146, 106, 137)	—	—
#b4acbc	#b4acbc	RGB(180, 172, 188)	—	—
#6c2c65	#6c2c65	RGB(108, 44, 101)	—	—

3 color pairs have low contrast and need improvement which may impact readability.