Startup design development branding colors

0.22k

Created at 07/26/2020 15:29

The palette consists of Light, Dark colors. Accent colors #820c01 and #960e02 and #960e02. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #820C01 (darkest) to #F4F1EF (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 19°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #820C01, #960E02, #F4F1EF, #FC4434, #FCA29A

Palette Startup design development branding colors combines 6 color codes:

HEX: #fc4434, RGB: (252, 68, 52); HEX: #fca29a, RGB: (252, 162, 154); HEX: #820c01, RGB: (130, 12, 1)

HEX: #960e02, RGB: (150, 14, 2); HEX: #f4f1ef, RGB: (244, 241, 239); HEX: #960e02, RGB: (150, 14, 2)

Simplified version of palette colors

Shade of Tomato, Tint of Light Coral, Tint of Maroon, Tint of Dark Red, Shade of White Smoke, Tint of Dark Red

Color scheme was created by colorswall

Color codes in palette

Startup design development branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc4434	#fc4434	RGB(252, 68, 52)	—	—
#fca29a	#fca29a	RGB(252, 162, 154)	—	—
#820c01	#820c01	RGB(130, 12, 1)	—	—
#960e02	#960e02	RGB(150, 14, 2)	—	—
#f4f1ef	#f4f1ef	RGB(244, 241, 239)	—	—
#960e02	#960e02	RGB(150, 14, 2)	—	—

5 color pairs have low contrast and need improvement which may impact readability.