Logotype business lettering logo logodesign hex colors

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Created at 07/26/2020 15:32

The palette consists of Dark, Light, Semi dark colors. Accent colors #170efb and #49e4fb. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #041C6C (darkest) to #EBD1D7 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #041C6C, #170EFB, #324460, #49E4FB, #63728B, #EBD1D7

Palette Logotype business lettering logo logodesign hex colors combines 6 color codes:

HEX: #170efb, RGB: (23, 14, 251); HEX: #49e4fb, RGB: (73, 228, 251); HEX: #041c6c, RGB: (4, 28, 108)

HEX: #63728b, RGB: (99, 114, 139); HEX: #ebd1d7, RGB: (235, 209, 215); HEX: #324460, RGB: (50, 68, 96)

Simplified version of palette colors

Tint of Blue, Tint of Dark Turquoise, Shade of Midnight Blue, Shade of Slate Gray, Shade of Misty Rose, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logotype business lettering logo logodesign hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#170efb	#170efb	RGB(23, 14, 251)	—	—
#49e4fb	#49e4fb	RGB(73, 228, 251)	—	—
#041c6c	#041c6c	RGB(4, 28, 108)	—	—
#63728b	#63728b	RGB(99, 114, 139)	—	—
#ebd1d7	#ebd1d7	RGB(235, 209, 215)	—	—
#324460	#324460	RGB(50, 68, 96)	—	—

5 color pairs have low contrast and need improvement which may impact readability.