Poster art brand identity

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Created at 07/27/2020 06:16

The palette consists of Semi dark, Light, Dark colors. Accent colors #cc0446 and #960428. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #342C3E (darkest) to #D5B9D4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 84°.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #342C3E, #960428, #A25471, #B8A2E0, #CC0446, #D5B9D4

Palette Poster art brand identity combines 6 color codes:

HEX: #cc0446, RGB: (204, 4, 70); HEX: #b8a2e0, RGB: (184, 162, 224); HEX: #960428, RGB: (150, 4, 40)

HEX: #a25471, RGB: (162, 84, 113); HEX: #d5b9d4, RGB: (213, 185, 212); HEX: #342c3e, RGB: (52, 44, 62)

Simplified version of palette colors

Shade of Crimson, Shade of Plum, Shade of Brown, Tint of Medium Violet Red, Shade of Thistle, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Poster art brand identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#cc0446	#cc0446	RGB(204, 4, 70)	—	—
#b8a2e0	#b8a2e0	RGB(184, 162, 224)	—	—
#960428	#960428	RGB(150, 4, 40)	—	—
#a25471	#a25471	RGB(162, 84, 113)	—	—
#d5b9d4	#d5b9d4	RGB(213, 185, 212)	—	—
#342c3e	#342c3e	RGB(52, 44, 62)	—	—

5 color pairs have low contrast and need improvement which may impact readability.