Vector illustrator marketing design brand identity graphic colors palette

0.3k

Created at 07/27/2020 06:33

The palette consists of Semi dark, Light colors. Accent colors #f28c9b and #949cbc. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #632672 (darkest) to #F28C9B (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

A varied palette: its hues are spread across about 123° of the color wheel.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #632672, #732C84, #8434D4, #949CBC, #9871C1, #F28C9B

Palette Vector illustrator marketing design brand identity graphic colors palette combines 6 color codes:

HEX: #8434d4, RGB: (132, 52, 212); HEX: #f28c9b, RGB: (242, 140, 155); HEX: #732c84, RGB: (115, 44, 132)

HEX: #9871c1, RGB: (152, 113, 193); HEX: #949cbc, RGB: (148, 156, 188); HEX: #632672, RGB: (99, 38, 114)

Simplified version of palette colors

Tint of Blue Violet, Tint of Light Coral, Tint of Purple, Shade of Medium Purple, Tint of Light Slate Gray, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Vector illustrator marketing design brand identity graphic colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#8434d4	#8434d4	RGB(132, 52, 212)	—	—
#f28c9b	#f28c9b	RGB(242, 140, 155)	—	—
#732c84	#732c84	RGB(115, 44, 132)	—	—
#9871c1	#9871c1	RGB(152, 113, 193)	—	—
#949cbc	#949cbc	RGB(148, 156, 188)	—	—
#632672	#632672	RGB(99, 38, 114)	—	—

7 color pairs have low contrast and need improvement which may impact readability.