Concept design packaging branding palette

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Created at 07/29/2020 22:31

The palette consists of Light, Semi dark colors. Accent colors #eacb94 and #52a39c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #513526 (darkest) to #EACB94 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #513526, #52A39C, #53443C, #CE985C, #DBC8C2, #EACB94

Palette Concept design packaging branding palette combines 6 color codes:

HEX: #ce985c, RGB: (206, 152, 92); HEX: #eacb94, RGB: (234, 203, 148); HEX: #513526, RGB: (81, 53, 38)

HEX: #52a39c, RGB: (82, 163, 156); HEX: #dbc8c2, RGB: (219, 200, 194); HEX: #53443c, RGB: (83, 68, 60)

Simplified version of palette colors

Tint of Peru, Shade of Wheat, Shade of Saddle Brown, Shade of Cadet Blue, Shade of Misty Rose, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Concept design packaging branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ce985c	#ce985c	RGB(206, 152, 92)	—	—
#eacb94	#eacb94	RGB(234, 203, 148)	—	—
#513526	#513526	RGB(81, 53, 38)	—	—
#52a39c	#52a39c	RGB(82, 163, 156)	—	—
#dbc8c2	#dbc8c2	RGB(219, 200, 194)	—	—
#53443c	#53443c	RGB(83, 68, 60)	—	—

7 color pairs have low contrast and need improvement which may impact readability.