Uber platform design

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Created at 10/14/2019 13:06

The palette consists of Semi dark, Light, Dark colors. Accent colors #256cf1 and #f2b1a2. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #08307C (darkest) to #F2B1A2 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (2 warm, 2 cool).

HEX codes (sorted): #08307C, #256CF1, #413E3D, #AF5E50, #B8BBBF, #F2B1A2

Palette Uber platform design combines 6 color codes:

HEX: #256cf1, RGB: (37, 108, 241); HEX: #f2b1a2, RGB: (242, 177, 162); HEX: #08307c, RGB: (8, 48, 124)

HEX: #af5e50, RGB: (175, 94, 80); HEX: #b8bbbf, RGB: (184, 187, 191); HEX: #413e3d, RGB: (65, 62, 61)

Simplified version of palette colors

Shade of Royal Blue, Tint of Dark Salmon, Tint of Midnight Blue, Shade of Indian Red, Shade of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Uber platform design color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#256cf1	#256cf1	RGB(37, 108, 241)	—	—
#f2b1a2	#f2b1a2	RGB(242, 177, 162)	—	—
#08307c	#08307c	RGB(8, 48, 124)	—	—
#af5e50	#af5e50	RGB(175, 94, 80)	—	—
#b8bbbf	#b8bbbf	RGB(184, 187, 191)	—	—
#413e3d	#413e3d	RGB(65, 62, 61)	—	—

3 color pairs have low contrast and need improvement which may impact readability.