Graphic design banner marketing branding colours

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Created at 08/06/2020 18:36

The palette consists of Semi dark, Light colors. Accent colors #acc4e8 and #7a310e. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #4E4157 (darkest) to #BFD5BB (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #4E4157, #7A310E, #A4649C, #ACC4E8, #BFD5BB, #C53866

Palette Graphic design banner marketing branding colours combines 6 color codes:

HEX: #c53866, RGB: (197, 56, 102); HEX: #acc4e8, RGB: (172, 196, 232); HEX: #7a310e, RGB: (122, 49, 14)

HEX: #a4649c, RGB: (164, 100, 156); HEX: #bfd5bb, RGB: (191, 213, 187); HEX: #4e4157, RGB: (78, 65, 87)

Simplified version of palette colors

Tint of Medium Violet Red, Shade of Light Steel Blue, Shade of Saddle Brown, Shade of Medium Orchid, Shade of Honeydew, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Graphic design banner marketing branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c53866	#c53866	RGB(197, 56, 102)	—	—
#acc4e8	#acc4e8	RGB(172, 196, 232)	—	—
#7a310e	#7a310e	RGB(122, 49, 14)	—	—
#a4649c	#a4649c	RGB(164, 100, 156)	—	—
#bfd5bb	#bfd5bb	RGB(191, 213, 187)	—	—
#4e4157	#4e4157	RGB(78, 65, 87)	—	—

5 color pairs have low contrast and need improvement which may impact readability.