Assciation logodesign logo visual identity colors

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Created at 08/07/2020 09:16

The palette consists of Semi dark, Light, Dark colors. Accent colors #760e1b and #881020. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #EC8B9C (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 3°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #0C0C0C, #760E1B, #831528, #881020, #DC1B34, #EC8B9C

Palette Assciation logodesign logo visual identity colors combines 6 color codes:

HEX: #dc1b34, RGB: (220, 27, 52); HEX: #ec8b9c, RGB: (236, 139, 156); HEX: #760e1b, RGB: (118, 14, 27)

HEX: #881020, RGB: (136, 16, 32); HEX: #831528, RGB: (131, 21, 40); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Tint of Crimson, Tint of Light Coral, Tint of Maroon, Tint of Maroon, Tint of Maroon, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Assciation logodesign logo visual identity colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#dc1b34	#dc1b34	RGB(220, 27, 52)	—	—
#ec8b9c	#ec8b9c	RGB(236, 139, 156)	—	—
#760e1b	#760e1b	RGB(118, 14, 27)	—	—
#881020	#881020	RGB(136, 16, 32)	—	—
#831528	#831528	RGB(131, 21, 40)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

7 color pairs have low contrast and need improvement which may impact readability.