Packaging mockup visual branding colors palette

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Created at 08/07/2020 12:59

The palette consists of Light, Semi dark colors. Accent colors #0494d4 and #848484. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #044B81 (darkest) to #40D3E9 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 18°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #044B81, #0494D4, #3C5669, #40D3E9, #848484, #9BBECF

Palette Packaging mockup visual branding colors palette combines 6 color codes:

HEX: #0494d4, RGB: (4, 148, 212); HEX: #40d3e9, RGB: (64, 211, 233); HEX: #044b81, RGB: (4, 75, 129)

HEX: #848484, RGB: (132, 132, 132); HEX: #9bbecf, RGB: (155, 190, 207); HEX: #3c5669, RGB: (60, 86, 105)

Simplified version of palette colors

Shade of Steel Blue, Tint of Dark Turquoise, Shade of Dark Slate Blue, Tint of Grey, Shade of Light Blue, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Packaging mockup visual branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0494d4	#0494d4	RGB(4, 148, 212)	—	—
#40d3e9	#40d3e9	RGB(64, 211, 233)	—	—
#044b81	#044b81	RGB(4, 75, 129)	—	—
#848484	#848484	RGB(132, 132, 132)	—	—
#9bbecf	#9bbecf	RGB(155, 190, 207)	—	—
#3c5669	#3c5669	RGB(60, 86, 105)	—	—

6 color pairs have low contrast and need improvement which may impact readability.