Created at 08/09/2020 09:38
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Logo designer branding identity design character colors

  • #ac7ce4
  • #ba8bfb
  • #0c040c
  • #775da2
  • #c6bad7
  • #3e3253
The palette consists of Light, Dark colors. Accent colors #ac7ce4 and #ba8bfb. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C040C (darkest) to #C6BAD7 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).

Overall temperature among swatches leans cool.

HEX codes (sorted): #0C040C, #3E3253, #775DA2, #AC7CE4, #BA8BFB, #C6BAD7

Palette Logo designer branding identity design character colors has combination of 6 codes colors:
HEX: #ac7ce4, RGB: (172, 124, 228); HEX: #ba8bfb, RGB: (186, 139, 251); HEX: #0c040c, RGB: (12, 4, 12)
HEX: #775da2, RGB: (119, 93, 162); HEX: #c6bad7, RGB: (198, 186, 215); HEX: #3e3253, RGB: (62, 50, 83)
Simplified version of palette colors
Shade of mediumpurple, Shade of mediumpurple, Shade of Black, Shade of slateblue, Tint of thistle, Tint of darkslateblue
Color scheme was created by colorswall

Colors codes in palette

Logo designer branding identity design character colors color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#ac7ce4 #ac7ce4 RGB(172, 124, 228)
#ba8bfb #ba8bfb RGB(186, 139, 251)
#0c040c #0c040c RGB(12, 4, 12)
#775da2 #775da2 RGB(119, 93, 162)
#c6bad7 #c6bad7 RGB(198, 186, 215)
#3e3253 #3e3253 RGB(62, 50, 83)

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#ac7ce4
#ba8bfb
1.2
#ac7ce4
#775da2
1.74
#ac7ce4
#c6bad7
1.68
#ba8bfb
#c6bad7
1.39
#0c040c
#3e3253
1.72

Image palette Logo designer branding identity design character colors png