Branding brand design colors palette

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Created at 08/09/2020 11:38

The palette consists of Semi dark, Light colors. Accent colors #fcbcc4 and #244c64. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #244C64 (darkest) to #FCBCC4 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #244C64, #554E75, #578B9D, #C83F4C, #D9A7AD, #FCBCC4

Palette Branding brand design colors palette combines 6 color codes:

HEX: #c83f4c, RGB: (200, 63, 76); HEX: #fcbcc4, RGB: (252, 188, 196); HEX: #244c64, RGB: (36, 76, 100)

HEX: #578b9d, RGB: (87, 139, 157); HEX: #d9a7ad, RGB: (217, 167, 173); HEX: #554e75, RGB: (85, 78, 117)

Simplified version of palette colors

Tint of Crimson, Shade of Pink, Shade of Dark Slate Gray, Shade of Light Slate Gray, Shade of Light Pink, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding brand design colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c83f4c	#c83f4c	RGB(200, 63, 76)	—	—
#fcbcc4	#fcbcc4	RGB(252, 188, 196)	—	—
#244c64	#244c64	RGB(36, 76, 100)	—	—
#578b9d	#578b9d	RGB(87, 139, 157)	—	—
#d9a7ad	#d9a7ad	RGB(217, 167, 173)	—	—
#554e75	#554e75	RGB(85, 78, 117)	—	—

6 color pairs have low contrast and need improvement which may impact readability.