Design logo packaging branding colors

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Created at 08/09/2020 12:20

The palette consists of Light, Semi dark colors. Accent colors #72abe6 and #204463. Palette has Cool colors temperature.

By lightness, this palette runs from #204463 (darkest) to #72ABE6 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 41°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #204463, #3C5468, #647B9F, #649CCC, #72ABE6, #9892BC

Palette Design logo packaging branding colors combines 6 color codes:

HEX: #649ccc, RGB: (100, 156, 204); HEX: #72abe6, RGB: (114, 171, 230); HEX: #204463, RGB: (32, 68, 99)

HEX: #647b9f, RGB: (100, 123, 159); HEX: #9892bc, RGB: (152, 146, 188); HEX: #3c5468, RGB: (60, 84, 104)

Simplified version of palette colors

Tint of Cornflower Blue, Tint of Cornflower Blue, Shade of Dark Slate Blue, Shade of Slate Gray, Tint of Medium Purple, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Design logo packaging branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#649ccc	#649ccc	RGB(100, 156, 204)	—	—
#72abe6	#72abe6	RGB(114, 171, 230)	—	—
#204463	#204463	RGB(32, 68, 99)	—	—
#647b9f	#647b9f	RGB(100, 123, 159)	—	—
#9892bc	#9892bc	RGB(152, 146, 188)	—	—
#3c5468	#3c5468	RGB(60, 84, 104)	—	—

8 color pairs have low contrast and need improvement which may impact readability.