Created at 08/09/2020 12:20
  0.2k

Design logo packaging branding colors

  • #649ccc
  • #72abe6
  • #204463
  • #647b9f
  • #9892bc
  • #3c5468
The palette consists of Light, Semi dark colors. Accent colors #72abe6 and #204463. Palette has Cool colors temperature.

By lightness, this palette runs from #204463 (darkest) to #72ABE6 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).

Overall temperature among swatches leans cool.

HEX codes (sorted): #204463, #3C5468, #647B9F, #649CCC, #72ABE6, #9892BC

Palette Design logo packaging branding colors has combination of 6 codes colors:
HEX: #649ccc, RGB: (100, 156, 204); HEX: #72abe6, RGB: (114, 171, 230); HEX: #204463, RGB: (32, 68, 99)
HEX: #647b9f, RGB: (100, 123, 159); HEX: #9892bc, RGB: (152, 146, 188); HEX: #3c5468, RGB: (60, 84, 104)
Simplified version of palette colors
Shade of cornflowerblue, Shade of cornflowerblue, Tint of darkslateblue, Tint of slategrey, Shade of mediumpurple, Shade of darkslateblue
Color scheme was created by colorswall

Colors codes in palette

Design logo packaging branding colors color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#649ccc #649ccc RGB(100, 156, 204)
#72abe6 #72abe6 RGB(114, 171, 230)
#204463 #204463 RGB(32, 68, 99)
#647b9f #647b9f RGB(100, 123, 159)
#9892bc #9892bc RGB(152, 146, 188)
#3c5468 #3c5468 RGB(60, 84, 104)

Color Palette Contrast

8 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#649ccc
#72abe6
1.21
#649ccc
#647b9f
1.47
#649ccc
#9892bc
1
#72abe6
#647b9f
1.78
#72abe6
#9892bc
1.21
#204463
#3c5468
1.28

Image palette Design logo packaging branding colors png