Beer logo illustration branding palette

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Created at 08/09/2020 13:10

The palette consists of Light, Semi dark, Dark colors. Accent colors #ef592c and #8e290a. Palette has Warm colors temperature.

By lightness, this palette runs from #3F241C (darkest) to #EF592C (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 2°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #3F241C, #78331B, #892F0F, #8E290A, #E65624, #EF592C

Palette Beer logo illustration branding palette combines 6 color codes:

HEX: #e65624, RGB: (230, 86, 36); HEX: #ef592c, RGB: (239, 89, 44); HEX: #78331b, RGB: (120, 51, 27)

HEX: #892f0f, RGB: (137, 47, 15); HEX: #8e290a, RGB: (142, 41, 10); HEX: #3f241c, RGB: (63, 36, 28)

Simplified version of palette colors

Tint of Orange Red, Tint of Orange Red, Tint of Maroon, Tint of Dark Red, Tint of Dark Red, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Beer logo illustration branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e65624	#e65624	RGB(230, 86, 36)	—	—
#ef592c	#ef592c	RGB(239, 89, 44)	—	—
#78331b	#78331b	RGB(120, 51, 27)	—	—
#892f0f	#892f0f	RGB(137, 47, 15)	—	—
#8e290a	#8e290a	RGB(142, 41, 10)	—	—
#3f241c	#3f241c	RGB(63, 36, 28)	—	—

7 color pairs have low contrast and need improvement which may impact readability.