Craftbeer logo branding

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Created at 10/15/2019 06:14

The palette consists of Light, Semi dark colors. Accent colors #2c4c5c and #7b731d. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2C4C5C (darkest) to #E5DE93 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #2C4C5C, #405736, #708F4C, #7B731D, #B1A62A, #E5DE93

Palette Craftbeer logo branding combines 6 color codes:

HEX: #b1a62a, RGB: (177, 166, 42); HEX: #e5de93, RGB: (229, 222, 147); HEX: #2c4c5c, RGB: (44, 76, 92)

HEX: #708f4c, RGB: (112, 143, 76); HEX: #7b731d, RGB: (123, 115, 29); HEX: #405736, RGB: (64, 87, 54)

Simplified version of palette colors

Shade of Dark Khaki, Shade of Khaki, Shade of Dark Slate Gray, Tint of Olive Drab, Shade of Olive, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Craftbeer logo branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b1a62a	#b1a62a	RGB(177, 166, 42)	—	—
#e5de93	#e5de93	RGB(229, 222, 147)	—	—
#2c4c5c	#2c4c5c	RGB(44, 76, 92)	—	—
#708f4c	#708f4c	RGB(112, 143, 76)	—	—
#7b731d	#7b731d	RGB(123, 115, 29)	—	—
#405736	#405736	RGB(64, 87, 54)	—	—

7 color pairs have low contrast and need improvement which may impact readability.