Milk white logo brand identity colors

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Created at 08/11/2020 14:34

The palette consists of Dark, Light colors. Accent colors #031895 and #031895 and #031895. Palette has Cool colors temperature.

By lightness, this palette runs from #031581 (darkest) to #8C9CFC (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 100% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 0°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #031581, #031895, #0629F8, #8C9CFC

Palette Milk white logo brand identity colors combines 6 color codes:

HEX: #0629f8, RGB: (6, 41, 248); HEX: #8c9cfc, RGB: (140, 156, 252); HEX: #031581, RGB: (3, 21, 129)

HEX: #031895, RGB: (3, 24, 149); HEX: #031895, RGB: (3, 24, 149); HEX: #031895, RGB: (3, 24, 149)

Simplified version of palette colors

Tint of Blue, Tint of Cornflower Blue, Shade of Midnight Blue, Tint of Dark Blue, Tint of Dark Blue, Tint of Dark Blue

Color scheme was created by colorswall

Color codes in palette

Milk white logo brand identity colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0629f8	#0629f8	RGB(6, 41, 248)	—	—
#8c9cfc	#8c9cfc	RGB(140, 156, 252)	—	—
#031581	#031581	RGB(3, 21, 129)	—	—
#031895	#031895	RGB(3, 24, 149)	—	—
#031895	#031895	RGB(3, 24, 149)	—	—
#031895	#031895	RGB(3, 24, 149)	—	—

10 color pairs have low contrast and need improvement which may impact readability.