Logo idea brand mockup branding colors

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Created at 08/11/2020 14:42

The palette consists of Light, Dark, Semi dark colors. Accent colors #ec127d and #7a0941. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #443C44 (darkest) to #FBCCE3 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 7°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #443C44, #7A0941, #8C7484, #CCA4BC, #EC127D, #FBCCE3

Palette Logo idea brand mockup branding colors combines 6 color codes:

HEX: #ec127d, RGB: (236, 18, 125); HEX: #fbcce3, RGB: (251, 204, 227); HEX: #7a0941, RGB: (122, 9, 65)

HEX: #8c7484, RGB: (140, 116, 132); HEX: #cca4bc, RGB: (204, 164, 188); HEX: #443c44, RGB: (68, 60, 68)

Simplified version of palette colors

Shade of Deep Pink, Tint of Pink, Shade of Purple, Shade of Grey, Shade of Thistle, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Logo idea brand mockup branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ec127d	#ec127d	RGB(236, 18, 125)	—	—
#fbcce3	#fbcce3	RGB(251, 204, 227)	—	—
#7a0941	#7a0941	RGB(122, 9, 65)	—	—
#8c7484	#8c7484	RGB(140, 116, 132)	—	—
#cca4bc	#cca4bc	RGB(204, 164, 188)	—	—
#443c44	#443c44	RGB(68, 60, 68)	—	—

5 color pairs have low contrast and need improvement which may impact readability.