Cat petstore brand refresh identity update

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Created at 08/11/2020 15:18

The palette consists of Light, Semi dark colors. Accent colors #687511 and #768513. Palette has Warm colors temperature.

By lightness, this palette runs from #687511 (darkest) to #D3D7B2 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 5°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #687511, #768513, #9EA754, #A4B12B, #CCDC85, #D3D7B2

Palette Cat petstore brand refresh identity update combines 6 color codes:

HEX: #a4b12b, RGB: (164, 177, 43); HEX: #ccdc85, RGB: (204, 220, 133); HEX: #687511, RGB: (104, 117, 17)

HEX: #9ea754, RGB: (158, 167, 84); HEX: #d3d7b2, RGB: (211, 215, 178); HEX: #768513, RGB: (118, 133, 19)

Simplified version of palette colors

Shade of Dark Khaki, Shade of Khaki, Shade of Olive, Shade of Dark Khaki, Shade of Light Goldenrod Yellow, Tint of Olive

Color scheme was created by colorswall

Color codes in palette

Cat petstore brand refresh identity update color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#a4b12b	#a4b12b	RGB(164, 177, 43)	—	—
#ccdc85	#ccdc85	RGB(204, 220, 133)	—	—
#687511	#687511	RGB(104, 117, 17)	—	—
#9ea754	#9ea754	RGB(158, 167, 84)	—	—
#d3d7b2	#d3d7b2	RGB(211, 215, 178)	—	—
#768513	#768513	RGB(118, 133, 19)	—	—

10 color pairs have low contrast and need improvement which may impact readability.