Wordmark m letter logo logotype brand identity colors palette

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Created at 08/12/2020 21:29

The palette consists of Light, Semi dark colors. Accent colors #14dccb and #118c8c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #333E54 (darkest) to #41E0D2 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 45°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #118C8C, #14DCCB, #333E54, #41E0D2, #7BB7B9, #B4B4BD

Palette Wordmark m letter logo logotype brand identity colors palette combines 6 color codes:

HEX: #14dccb, RGB: (20, 220, 203); HEX: #41e0d2, RGB: (65, 224, 210); HEX: #118c8c, RGB: (17, 140, 140)

HEX: #7bb7b9, RGB: (123, 183, 185); HEX: #b4b4bd, RGB: (180, 180, 189); HEX: #333e54, RGB: (51, 62, 84)

Simplified version of palette colors

Shade of Turquoise, Tint of Turquoise, Tint of Dark Cyan, Tint of Cadet Blue, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Wordmark m letter logo logotype brand identity colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#14dccb	#14dccb	RGB(20, 220, 203)	—	—
#41e0d2	#41e0d2	RGB(65, 224, 210)	—	—
#118c8c	#118c8c	RGB(17, 140, 140)	—	—
#7bb7b9	#7bb7b9	RGB(123, 183, 185)	—	—
#b4b4bd	#b4b4bd	RGB(180, 180, 189)	—	—
#333e54	#333e54	RGB(51, 62, 84)	—	—

8 color pairs have low contrast and need improvement which may impact readability.