Branding logo lettering typography colors

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Created at 08/19/2020 21:25

The palette consists of Light, Semi dark, Dark colors. Accent colors #026096 and Black Wash #0c0c0c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #7CD4F8 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 5°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #026096, #045C8C, #049CF3, #076991, #0C0C0C, #7CD4F8

Palette Branding logo lettering typography colors combines 6 color codes:

HEX: #049cf3, RGB: (4, 156, 243); HEX: #7cd4f8, RGB: (124, 212, 248); HEX: #045c8c, RGB: (4, 92, 140)

HEX: #026096, RGB: (2, 96, 150); HEX: #076991, RGB: (7, 105, 145); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Shade of Dodger Blue, Tint of Sky Blue, Shade of Royal Blue, Shade of Steel Blue, Shade of Steel Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding logo lettering typography colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#049cf3	#049cf3	RGB(4, 156, 243)	—	—
#7cd4f8	#7cd4f8	RGB(124, 212, 248)	—	—
#045c8c	#045c8c	RGB(4, 92, 140)	—	—
#026096	#026096	RGB(2, 96, 150)	—	—
#076991	#076991	RGB(7, 105, 145)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

4 color pairs have low contrast and need improvement which may impact readability.