Package design beer type branding colours

0.2k

Created at 08/21/2020 11:03

The palette consists of Light, Semi dark colors. Accent colors #e08688 and #1f5174. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #1F5174 (darkest) to #9EC4CA (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #1F5174, #4AA8B0, #535F78, #56ACAC, #9EC4CA, #E08688

Palette Package design beer type branding colours combines 6 color codes:

HEX: #4aa8b0, RGB: (74, 168, 176); HEX: #e08688, RGB: (224, 134, 136); HEX: #1f5174, RGB: (31, 81, 116)

HEX: #56acac, RGB: (86, 172, 172); HEX: #9ec4ca, RGB: (158, 196, 202); HEX: #535f78, RGB: (83, 95, 120)

Simplified version of palette colors

Tint of Cadet Blue, Shade of Light Coral, Shade of Dark Slate Blue, Tint of Cadet Blue, Shade of Light Blue, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Package design beer type branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4aa8b0	#4aa8b0	RGB(74, 168, 176)	—	—
#e08688	#e08688	RGB(224, 134, 136)	—	—
#1f5174	#1f5174	RGB(31, 81, 116)	—	—
#56acac	#56acac	RGB(86, 172, 172)	—	—
#9ec4ca	#9ec4ca	RGB(158, 196, 202)	—	—
#535f78	#535f78	RGB(83, 95, 120)	—	—

7 color pairs have low contrast and need improvement which may impact readability.