Brand identity branding creative vector icon mark symbol palette

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Created at 10/16/2019 21:18

The palette consists of Light, Dark, Semi dark colors. Accent colors #fca045 and #4c04ab. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #4C04AB (darkest) to #FCA045 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 124° of the color wheel.

Warm and cool swatches are fairly balanced (2 warm, 2 cool).

HEX codes (sorted): #4C04AB, #4C4448, #8C8C86, #C4A6C0, #FC7E54, #FCA045

Palette Brand identity branding creative vector icon mark symbol palette combines 6 color codes:

HEX: #fca045, RGB: (252, 160, 69); HEX: #fc7e54, RGB: (252, 126, 84); HEX: #4c04ab, RGB: (76, 4, 171)

HEX: #8c8c86, RGB: (140, 140, 134); HEX: #c4a6c0, RGB: (196, 166, 192); HEX: #4c4448, RGB: (76, 68, 72)

Simplified version of palette colors

Shade of Sandy Brown, Shade of Coral, Tint of Medium Blue, Tint of Grey, Shade of Thistle, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity branding creative vector icon mark symbol palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fca045	#fca045	RGB(252, 160, 69)	—	—
#fc7e54	#fc7e54	RGB(252, 126, 84)	—	—
#4c04ab	#4c04ab	RGB(76, 4, 171)	—	—
#8c8c86	#8c8c86	RGB(140, 140, 134)	—	—
#c4a6c0	#c4a6c0	RGB(196, 166, 192)	—	—
#4c4448	#4c4448	RGB(76, 68, 72)	—	—

7 color pairs have low contrast and need improvement which may impact readability.