Branding logo design brand identity colors

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Created at 08/21/2020 13:20

The palette consists of Light, Semi dark colors. Accent colors #3cb44c and #2c8434. Palette has Cool colors temperature.

By lightness, this palette runs from #2C543C (darkest) to #B5DCB8 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 37% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 24°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #2C543C, #2C8434, #3CB44C, #6C8C6C, #A4D8A4, #B5DCB8

Palette Branding logo design brand identity colors combines 6 color codes:

HEX: #3cb44c, RGB: (60, 180, 76); HEX: #a4d8a4, RGB: (164, 216, 164); HEX: #2c8434, RGB: (44, 132, 52)

HEX: #6c8c6c, RGB: (108, 140, 108); HEX: #b5dcb8, RGB: (181, 220, 184); HEX: #2c543c, RGB: (44, 84, 60)

Simplified version of palette colors

Shade of Medium Sea Green, Tint of Dark Sea Green, Tint of Forest Green, Tint of Sea Green, Tint of Dark Sea Green, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding logo design brand identity colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3cb44c	#3cb44c	RGB(60, 180, 76)	—	—
#a4d8a4	#a4d8a4	RGB(164, 216, 164)	—	—
#2c8434	#2c8434	RGB(44, 132, 52)	—	—
#6c8c6c	#6c8c6c	RGB(108, 140, 108)	—	—
#b5dcb8	#b5dcb8	RGB(181, 220, 184)	—	—
#2c543c	#2c543c	RGB(44, 84, 60)	—	—

7 color pairs have low contrast and need improvement which may impact readability.