Created at 10/17/2019 05:51

Iteo design branding

The palette consists of Light, Semi dark, Dark colors. Accent colors #fb6405 and #ac9cd4. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #4D1C7C (darkest) to #AC9CD4 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Hues are spread broadly around the wheel, spanning about 129° — a varied palette (loose heuristic).

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #4D1C7C, #5C2293, #8551A3, #AC9CD4, #F4AC74, #FB6405

Palette Iteo design branding has combination of 6 codes colors:

HEX: #fb6405, RGB: (251, 100, 5); HEX: #f4ac74, RGB: (244, 172, 116); HEX: #5c2293, RGB: (92, 34, 147)

HEX: #8551a3, RGB: (133, 81, 163); HEX: #ac9cd4, RGB: (172, 156, 212); HEX: #4d1c7c, RGB: (77, 28, 124)

Simplified version of palette colors

Shade of orangered, Shade of sandybrown, Shade of indigo, Shade of darkorchid, Tint of plum, Shade of indigo

Color scheme was created by colorswall

Colors codes in palette

Iteo design branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fb6405	#fb6405	RGB(251, 100, 5)	—	—
#f4ac74	#f4ac74	RGB(244, 172, 116)	—	—
#5c2293	#5c2293	RGB(92, 34, 147)	—	—
#8551a3	#8551a3	RGB(133, 81, 163)	—	—
#ac9cd4	#ac9cd4	RGB(172, 156, 212)	—	—
#4d1c7c	#4d1c7c	RGB(77, 28, 124)	—	—

6 color pairs have low contrast and need improvement which may impact readability.