Iteo design branding

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Created at 10/17/2019 05:51

The palette consists of Light, Semi dark, Dark colors. Accent colors #fb6405 and #ac9cd4. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #4D1C7C (darkest) to #F4AC74 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

A varied palette: its hues are spread across about 129° of the color wheel.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #4D1C7C, #5C2293, #8551A3, #AC9CD4, #F4AC74, #FB6405

Palette Iteo design branding combines 6 color codes:

HEX: #fb6405, RGB: (251, 100, 5); HEX: #f4ac74, RGB: (244, 172, 116); HEX: #5c2293, RGB: (92, 34, 147)

HEX: #8551a3, RGB: (133, 81, 163); HEX: #ac9cd4, RGB: (172, 156, 212); HEX: #4d1c7c, RGB: (77, 28, 124)

Simplified version of palette colors

Tint of Orange Red, Tint of Sandy Brown, Tint of Indigo, Tint of Dark Orchid, Shade of Plum, Tint of Indigo

Color scheme was created by colorswall

Color codes in palette

Iteo design branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fb6405	#fb6405	RGB(251, 100, 5)	—	—
#f4ac74	#f4ac74	RGB(244, 172, 116)	—	—
#5c2293	#5c2293	RGB(92, 34, 147)	—	—
#8551a3	#8551a3	RGB(133, 81, 163)	—	—
#ac9cd4	#ac9cd4	RGB(172, 156, 212)	—	—
#4d1c7c	#4d1c7c	RGB(77, 28, 124)	—	—

6 color pairs have low contrast and need improvement which may impact readability.