Advertising flyer professional design branding and identity hex colors

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Created at 08/24/2020 17:05

The palette consists of Light, Semi dark colors. Accent colors #2494cc and #1c74ac. Palette has Cool colors temperature.

By lightness, this palette runs from #3F6174 (darkest) to #B7D9E9 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 4°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #1C74AC, #2494CC, #3F6174, #7297AC, #A1C1D1, #B7D9E9

Palette Advertising flyer professional design branding and identity hex colors combines 6 color codes:

HEX: #2494cc, RGB: (36, 148, 204); HEX: #b7d9e9, RGB: (183, 217, 233); HEX: #1c74ac, RGB: (28, 116, 172)

HEX: #7297ac, RGB: (114, 151, 172); HEX: #a1c1d1, RGB: (161, 193, 209); HEX: #3f6174, RGB: (63, 97, 116)

Simplified version of palette colors

Tint of Steel Blue, Tint of Light Blue, Shade of Steel Blue, Tint of Light Slate Gray, Shade of Light Blue, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Advertising flyer professional design branding and identity hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2494cc	#2494cc	RGB(36, 148, 204)	—	—
#b7d9e9	#b7d9e9	RGB(183, 217, 233)	—	—
#1c74ac	#1c74ac	RGB(28, 116, 172)	—	—
#7297ac	#7297ac	RGB(114, 151, 172)	—	—
#a1c1d1	#a1c1d1	RGB(161, 193, 209)	—	—
#3f6174	#3f6174	RGB(63, 97, 116)	—	—

8 color pairs have low contrast and need improvement which may impact readability.