Mark ice cream visual identity lettermark colors palette

0.34k

Created at 08/26/2020 21:11

The palette consists of Light, Semi dark, Dark colors. Accent colors #a0765e and #74b36b. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #1C281C (darkest) to #CDB7AB (lightest). The lightness range is moderate.

Overall saturation feels mostly muted (lower chroma) — 83% of colors are muted.

The hues stay in one region of the color wheel, spanning about 99°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #1C281C, #533D31, #74B36B, #A0765E, #CBB4A7, #CDB7AB

Palette Mark ice cream visual identity lettermark colors palette combines 6 color codes:

HEX: #a0765e, RGB: (160, 118, 94); HEX: #cdb7ab, RGB: (205, 183, 171); HEX: #533d31, RGB: (83, 61, 49)

HEX: #74b36b, RGB: (116, 179, 107); HEX: #cbb4a7, RGB: (203, 180, 167); HEX: #1c281c, RGB: (28, 40, 28)

Simplified version of palette colors

Tint of Sienna, Tint of Tan, Shade of Saddle Brown, Tint of Medium Sea Green, Tint of Tan, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Mark ice cream visual identity lettermark colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#a0765e	#a0765e	RGB(160, 118, 94)	—	—
#cdb7ab	#cdb7ab	RGB(205, 183, 171)	—	—
#533d31	#533d31	RGB(83, 61, 49)	—	—
#74b36b	#74b36b	RGB(116, 179, 107)	—	—
#cbb4a7	#cbb4a7	RGB(203, 180, 167)	—	—
#1c281c	#1c281c	RGB(28, 40, 28)	—	—

5 color pairs have low contrast and need improvement which may impact readability.