Point of sale brand identity business card marketing campaign

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Created at 08/29/2020 22:54

The palette consists of Semi dark, Light, Dark colors. Accent colors #f1dbc2 and #44215a. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #44215A (darkest) to #F1DBC2 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 115°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #44215A, #5A2A70, #6E4575, #A27C57, #C9B8D1, #F1DBC2

Palette Point of sale brand identity business card marketing campaign combines 6 color codes:

HEX: #5a2a70, RGB: (90, 42, 112); HEX: #f1dbc2, RGB: (241, 219, 194); HEX: #44215a, RGB: (68, 33, 90)

HEX: #a27c57, RGB: (162, 124, 87); HEX: #c9b8d1, RGB: (201, 184, 209); HEX: #6e4575, RGB: (110, 69, 117)

Simplified version of palette colors

Tint of Purple, Shade of Bisque, Tint of Indigo, Shade of Peru, Shade of Thistle, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Point of sale brand identity business card marketing campaign color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5a2a70	#5a2a70	RGB(90, 42, 112)	—	—
#f1dbc2	#f1dbc2	RGB(241, 219, 194)	—	—
#44215a	#44215a	RGB(68, 33, 90)	—	—
#a27c57	#a27c57	RGB(162, 124, 87)	—	—
#c9b8d1	#c9b8d1	RGB(201, 184, 209)	—	—
#6e4575	#6e4575	RGB(110, 69, 117)	—	—

4 color pairs have low contrast and need improvement which may impact readability.