Branding logo logodesign palette

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Created at 10/19/2019 06:08

The palette consists of Semi dark, Light, Dark colors. Accent colors #b407de and #8306a4. Palette has Cool colors temperature.

By lightness, this palette runs from #2E3B61 (darkest) to #74E1F6 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 99°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #2E3B61, #747D94, #74E1F6, #8306A4, #B407DE, #C0BACF

Palette Branding logo logodesign palette combines 6 color codes:

HEX: #b407de, RGB: (180, 7, 222); HEX: #74e1f6, RGB: (116, 225, 246); HEX: #8306a4, RGB: (131, 6, 164)

HEX: #747d94, RGB: (116, 125, 148); HEX: #c0bacf, RGB: (192, 186, 207); HEX: #2e3b61, RGB: (46, 59, 97)

Simplified version of palette colors

Shade of Dark Orchid, Tint of Sky Blue, Tint of Dark Magenta, Shade of Slate Gray, Shade of Thistle, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding logo logodesign palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b407de	#b407de	RGB(180, 7, 222)	—	—
#74e1f6	#74e1f6	RGB(116, 225, 246)	—	—
#8306a4	#8306a4	RGB(131, 6, 164)	—	—
#747d94	#747d94	RGB(116, 125, 148)	—	—
#c0bacf	#c0bacf	RGB(192, 186, 207)	—	—
#2e3b61	#2e3b61	RGB(46, 59, 97)	—	—

4 color pairs have low contrast and need improvement which may impact readability.