Logo brand identity design branding colours

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Created at 09/04/2020 06:57

The palette consists of Semi dark, Light colors. Accent colors #f894a9 and #6f2943. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #60243A (darkest) to #F894A9 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 44°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #60243A, #6F2943, #9C6099, #BC4C76, #D6A3C0, #F894A9

Palette Logo brand identity design branding colours combines 6 color codes:

HEX: #bc4c76, RGB: (188, 76, 118); HEX: #f894a9, RGB: (248, 148, 169); HEX: #60243a, RGB: (96, 36, 58)

HEX: #9c6099, RGB: (156, 96, 153); HEX: #d6a3c0, RGB: (214, 163, 192); HEX: #6f2943, RGB: (111, 41, 67)

Simplified version of palette colors

Tint of mediumvioletred, Shade of lightpink, Tint of Purple, Shade of mediumorchid, Shade of plum, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Logo brand identity design branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bc4c76	#bc4c76	RGB(188, 76, 118)	—	—
#f894a9	#f894a9	RGB(248, 148, 169)	—	—
#60243a	#60243a	RGB(96, 36, 58)	—	—
#9c6099	#9c6099	RGB(156, 96, 153)	—	—
#d6a3c0	#d6a3c0	RGB(214, 163, 192)	—	—
#6f2943	#6f2943	RGB(111, 41, 67)	—	—

3 color pairs have low contrast and need improvement which may impact readability.