Agency branding typography ui colours

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Created at 09/05/2020 08:15

The palette consists of Light, Dark, Semi dark colors. Accent colors #e05a56 and #041325. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #041325 (darkest) to #E4BE9E (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (2 warm, 2 cool).

HEX codes (sorted): #041325, #283C54, #6AA2AF, #B6BCBF, #E05A56, #E4BE9E

Palette Agency branding typography ui colours combines 6 color codes:

HEX: #e05a56, RGB: (224, 90, 86); HEX: #e4be9e, RGB: (228, 190, 158); HEX: #041325, RGB: (4, 19, 37)

HEX: #6aa2af, RGB: (106, 162, 175); HEX: #b6bcbf, RGB: (182, 188, 191); HEX: #283c54, RGB: (40, 60, 84)

Simplified version of palette colors

Tint of Indian Red, Tint of Tan, Tint of Black, Tint of Cadet Blue, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Agency branding typography ui colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e05a56	#e05a56	RGB(224, 90, 86)	—	—
#e4be9e	#e4be9e	RGB(228, 190, 158)	—	—
#041325	#041325	RGB(4, 19, 37)	—	—
#6aa2af	#6aa2af	RGB(106, 162, 175)	—	—
#b6bcbf	#b6bcbf	RGB(182, 188, 191)	—	—
#283c54	#283c54	RGB(40, 60, 84)	—	—

6 color pairs have low contrast and need improvement which may impact readability.