Animate design illustrator branding colors

0.17k

Created at 09/05/2020 13:57

The palette consists of Semi dark, Dark, Light colors. Accent colors #2c1c9e and #4d5e37. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #2C1C9E (darkest) to #DADADB (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #2C1C9E, #4426D2, #4D5E37, #664EDE, #7D7B85, #DADADB

Palette Animate design illustrator branding colors combines 6 color codes:

HEX: #4426d2, RGB: (68, 38, 210); HEX: #664ede, RGB: (102, 78, 222); HEX: #2c1c9e, RGB: (44, 28, 158)

HEX: #7d7b85, RGB: (125, 123, 133); HEX: #dadadb, RGB: (218, 218, 219); HEX: #4d5e37, RGB: (77, 94, 55)

Simplified version of palette colors

Tint of Blue, Shade of Slate Blue, Tint of Dark Blue, Shade of Grey, Shade of Gainsboro, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Animate design illustrator branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4426d2	#4426d2	RGB(68, 38, 210)	—	—
#664ede	#664ede	RGB(102, 78, 222)	—	—
#2c1c9e	#2c1c9e	RGB(44, 28, 158)	—	—
#7d7b85	#7d7b85	RGB(125, 123, 133)	—	—
#dadadb	#dadadb	RGB(218, 218, 219)	—	—
#4d5e37	#4d5e37	RGB(77, 94, 55)	—	—

7 color pairs have low contrast and need improvement which may impact readability.