Design brochure airport branding hex colors

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Created at 09/05/2020 20:54

The palette consists of Light, Semi dark colors. Accent colors #f3c93e and #395c6d. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #395C6D (darkest) to #F3C93E (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #395C6D, #546C8C, #79610A, #ACC9D0, #ECC22C, #F3C93E

Palette Design brochure airport branding hex colors combines 6 color codes:

HEX: #ecc22c, RGB: (236, 194, 44); HEX: #f3c93e, RGB: (243, 201, 62); HEX: #79610a, RGB: (121, 97, 10)

HEX: #546c8c, RGB: (84, 108, 140); HEX: #acc9d0, RGB: (172, 201, 208); HEX: #395c6d, RGB: (57, 92, 109)

Simplified version of palette colors

Shade of Gold, Shade of Gold, Shade of Olive, Shade of Slate Gray, Shade of Light Blue, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Design brochure airport branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ecc22c	#ecc22c	RGB(236, 194, 44)	—	—
#f3c93e	#f3c93e	RGB(243, 201, 62)	—	—
#79610a	#79610a	RGB(121, 97, 10)	—	—
#546c8c	#546c8c	RGB(84, 108, 140)	—	—
#acc9d0	#acc9d0	RGB(172, 201, 208)	—	—
#395c6d	#395c6d	RGB(57, 92, 109)	—	—

6 color pairs have low contrast and need improvement which may impact readability.