Illustrator minimalist logo design brand identity colors

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Created at 09/05/2020 21:02

The palette consists of Light, Semi dark, Dark colors. Accent colors #17befc and Gray58 #949494. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #19242B (darkest) to #CCDCDC (lightest). The lightness range is wide.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 23°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0C445C, #17BEFC, #19242B, #6FD6FB, #949494, #CCDCDC

Palette Illustrator minimalist logo design brand identity colors combines 6 color codes:

HEX: #17befc, RGB: (23, 190, 252); HEX: #6fd6fb, RGB: (111, 214, 251); HEX: #0c445c, RGB: (12, 68, 92)

HEX: #949494, RGB: (148, 148, 148); HEX: #ccdcdc, RGB: (204, 220, 220); HEX: #19242b, RGB: (25, 36, 43)

Simplified version of palette colors

Tint of Deep Sky Blue, Shade of Sky Blue, Shade of Dark Slate Gray, Tint of Grey, Shade of Gainsboro, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Illustrator minimalist logo design brand identity colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#17befc	#17befc	RGB(23, 190, 252)	—	—
#6fd6fb	#6fd6fb	RGB(111, 214, 251)	—	—
#0c445c	#0c445c	RGB(12, 68, 92)	—	—
#949494	#949494	RGB(148, 148, 148)	—	Gray58
#ccdcdc	#ccdcdc	RGB(204, 220, 220)	—	—
#19242b	#19242b	RGB(25, 36, 43)	—	—

6 color pairs have low contrast and need improvement which may impact readability.